A study about young people’s experiences of online masculinities

In recent years, young men’s use of social media spaces and beyond have become hot topics in the UK, coming under scrutiny in the mainstream media and in public debate. However, little attention has been paid to how these practices are experienced and viewed by young people, including young men themselves.

Researchers at the University of Liverpool are exploring how young people (aged 18-25 years) in the UK experience and view young men’s cultures on social media, particularly those relating to lad identities.

What do you think it means to be a ‘lad’ or a ‘bloke’ on social media? What kinds of content gets posted or shared? We’re interested in knowing what you think. Share your stories using the link below.

The research team are keen to speak to young people from the United Kingdom, particularly those based in London, Brighton, Liverpool, Glasgow, Cardiff, Basingstoke and Belfast. They will be conducting focus groups and interviews online. Focus groups will be organised according to gender (e.g. all male/female groups). There will also be some mixed gender focus groups.

If you’d like to take part in our research, please sign up.

Don’t want to sign up?

If you would like to speak to us about an experience that you think is relevant but would rather avoid any face to face interaction, you can still participate!

Share your experience