The research team are collaborating with a number of project partners, including a number of community-based partners.
Good Lad Initiative is a non-profit organisation that runs evidence-based gender equality workshops in schools, universities and workplaces in the United Kingdom, which aim to promote and mobilise for equal gender relationships and positive masculinities.
Survivors Network is a charity organisation that supports survivors of sexual violence and abuse in the United Kingdom and delivers workshops that aim to raise critical awareness of sexual violence, challenge and change these abusive behaviours and the negative gendered attitudes that sustain them.
METRO Charity is a leading equality and diversity charity, providing health, community and youth services across London and the South East.
The research team will be working with these community-based partners to develop training materials, which aim to support young people in exploring online masculinised practices, particularly those associated with lad culture, and equip them with the skills required to mobilise for positive forms of masculinity.
Data analysis partners
Sussex Humanities Lab at the University of Sussex are supporting the research team with the analysis of relevant digitized data from social media sites. This support is being provided by the Text Analysis Group (TAG) Laboratory, which is involved in the analysis of social media data and other communications.